My A2 production brief was to
create a music video and digipack using premier elements and indesign, The song
I chose for my music video was Ed Sheeran’s ‘You need me’. When I started to
plan my music video I knew I wanted to create a linear video which told a story
in relation to the lyrics. I was influenced by Ed Sheeran’s A team music video
because the song was about drugs and prostitution and the narrative of the
music video for this song reflected this because the main girl in the video was
a drug addict and fed her addiction by becoming a prostitute so she could pay
for her habit.
My music video has elements of the Andrew
Goodwin theory, Goodwins theory believes that music videos have a narrative
which links to the lyrics from the song. I wanted my music video to flow and
have a relation between the lyrics and the actions for example one lyric of the
song I chose to link actions to was “I say the words to make you blush” I chose
to have a young couple flirting together and the guy is whispering sweet things
in the girls ear and is making her blush. I thought the scene wouldn’t flow
properly if I had chosen to not create the scene around a couple together
because the lyrics are so intimate the lyrics wouldn’t of had the same meaning.
Simile this scene also reflects Todorov’s Equilibrium theory as everything is
going well at the beginning. I chose to have a young couple flirting to represent
the communication of love at the beginning of my music video because I want the
audience to this that everything is okay, I didn’t want to have a dark ,
disturbing scene at the beginning because it could potential turn the audience
away and not watch it, so instead I chose to have a positive beginning to entice
the audience in to watch until the end.
I then went on to use another
feature of Todorvos theory, the theory of dicruruption of equibliurum to show
that everything isn’t okay, this scene however, is at the end of my music video
because I wanted the audience’s attention to be on the music video the whole
time, as if they are watching a film and waiting for the big climax at the end.
The narrative for this scene was a girl being bullied and being sent hate mail.
As the music video progressed, I used close up shots of the girl saying “I can’t
do this” I chose my actor to say these particular words because it makes the
audience suspect that she is going to do something but they do not know what as
then the scene is replaced with the chorus of a young girl signing “you need me”
this scene then reinforces Todorovs attempt to repair disruption as the
audiences minds have been replaced with something happy it is as if the girl
from the previous scene has been repaired and fixed.
I have also reflected Andrew Goodwins theory
throughout my music video. For example “ VO5 with my ginger hair” I have used a
ginger actor on screen when this lyric is on because the actor and lyric have
an connection, If I hadn’t used a ginger actor the lyric would not have made
sense and had the same meaning. I feel that in every scene of my music video
some form of Andrew Goodwins theory has been reinforced which is what I wanted
because I wanted my nusic video to have a strong narrative, as if my audience
were watching a short film, I wanted them to understand what is going on in
each scene and understand why hence why I chose to have an narrative which
links in with lyrics because it is easier for my audience to understand. I feel
that I have been able to achieve this due to the reinforcement of lyrics linked
in with actions.
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