My media production goes against Laura Mulvey's Male Gaze theory of suggesting that all women are objectified and that there is always a 'virgin' character and a 'whore' character, I wanted to go against this and show that women are equal to men and do not have to be dressed in a provocative manner. In particular my first scene I have a couple flirting and having fun together, the girl is covered up and is not revealing her body, she is enjoying her time with the guy in the scene which reinforces that the Male Gaze goes against men, in the sense that they only like women when they are wearing revealing clothing.
Rick Altman's semantic elements have been reinforced throughout my music video by the use of a black and white colour scheme throughout my music video except the opening scene to represent the dark eeriness of what is going to happen and also when the girl looks at the camera and says to the camera " I can’t do this anymore" after reading the hate mail, this leaves the audience question what she is going to do next?
I have also reinforced Andrew Goodwin's theory of referencing to a variety of other media throughout my music video. As my overall theme is communication i wanted to show a variety of different methods of communication and in particular different medias, for example the girl on the internet. I chose to include the media of the internet in my music video because the internet is worldwide and anyone can speak to anyone on their which reinforces back to the girl being sent hate mail, it could be anyone.
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