Digipack

I have created various drafts for my front cover of my digi pack first starting with black and white images, however from comparing to my second draft using colour I chose to go with coloured images as this would catch my target audiences attention, especially using the title of the song 'you need me' in the middle of the page and presenting it in poster form it was more eye catching to the audience. By using the personal pronoun 'You' it immediately directs the cd cover to YOU no one else but YOU which is more personal to the audience, it represents that Luke Knight needs YOU to buy this cd just YOU. In terms of images, I decided to use the same images but at three different times, as it creates the affect that he is hold onto the words which makes it more personal. I also decided to put the word NEED in red as red is a striking colour and alerts the audience even more that he NEEDs them.  

Through researching I noticed that social networking was the key element to spreading the awareness of new songs/ music videos out. So I have chosen to create a twitter and Facebook account, my main reason for this is because my target audiences are the most common age for people using social networking sites so this was a must. I wanted my digipack unique there for I decided not to place my twitter and Facebook icons on the front of my cover, instead where the CD fits inside, as I hadn’t seen this done before. I chose to put the information a hand as this was quirky and different.

Once opening my digi pack I decided to put a motivational piece so my target audiences are inspired to change their lives just as my main artist 'Luke Knight' did. I understand that many of my viewers/buyers will feel to just give up on their dreams as they think it isn’t going to happen, but I want them to push for what they believe and know it can happen.

I decided to cut my main actors face into three and add in the song choices between each of the sections of his face because I found this looked really cool and fun and something that would relate to my target audience of young people, by using a young actor I feel I have been able to reinforce this because the audience can relate to him more by seeing funny, off camera pictures.